| Position | Assistant Professor |
|---|---|
| Name | Yu-Yuan SHIH |
| Office Tel No. | (02) 7749-6568 / 7746-6573 |
| Teaching Domain |
Sustainable Finance Research on Sustainability Management Case Studies in Sustainability Management |
| Expertise |
Business Sustainability and ESG research Corporate Strategy and Sustainability management ( including corporate sustainability governance mechanisms in the global supply chain) Sustainable Finance( including TNFD) International Business Management |
| Research Overview | Research |
| Year | Paper Title |
|---|---|
| 2023 | 美賣科技公司數位轉型網紅電商－ 「粉絲：我買，因為我信任」購買決策, 管理個案評論, vol. 14, Jun. 2023 |
| 2022 | The reshoring decision under uncertainty in the post-COVID-19, Journal of Business and Industrial Marketing (SSCI Q2 期刊), vol. 37, Oct. 2022 |
| 2022 | Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak, Journal of Business Research (SSCI Q1 國科會推薦期刊 ), vol. 148, Sep. 2022 |
| 2021 | 數位國際企業如何選擇跨境收購所有權？ 從資源基礎觀點與組織學習策略觀點解釋, 管理學報(TSSCI第一級期刊), vol. 38, Sep. 2021 |
| Year | Paper Title |
|---|---|
| 2024 | Supply-Chain Restructuring Using the "China-Plus-One" Strategy: The Push–Pull–Mooring Perspective, 2024 The Annual Meeting: Academy of International Business (國科會推薦國際研討會), Jul. 02-06, 2024, Seoul, South Korea |
| 2023 | Exploring the Antecedents of Employee Greenwashing, 2023 meeting of Academy of Management, Boston, Massachusetts, USA, 2023, Boston |
| 2021 | Co-location of marketing and production FDI in the post COVID-19, 2021 Academy of International Business: Asia Pacific Regional Conference (國科會推薦國際研討會), Dec. 08-10, 2021, Nakhonpathom, Thailand |
| Year | Project Title | Participator | Job Title | Period | Unit |
|---|---|---|---|---|---|
| 2023 | Exploring resilience in multinational enterprises: A comprehensive analysis of internal board of directors' sustainable corporate governance mechanisms and external CSR internationalization strategy | Project leader | 2023.08 ~ 2025.07 | National Science and Technology Council | |
| 2023 | "ESG Biodiversity Live Course" Industry-Academic Cooperation Project | Project leader | 2023.07 ~ 2023.10 |
